Precisify & Newfoundland: inspiring travel with YouTube Shorts
By
Kayleigh Dormedy
·
1 minute read
The Issue:
Newfoundland & Labrador needed to connect and inspire travel to their region from Ontario, Canada.
The Solution:
Utilize user generated content to build an authentic connection with potential travelers.
Target YouTube Shorts ads on relevant content to a geo-targeted audience in key Canadian markets.
The Outcome:
- 4.29% VTR (1.6x higher than the YouTube Shorts benchmark)
- 2,394,214 impressions
4.6% of viewers "liked" YouTube Shorts content.
Ads had a combined 4,775 likes on YouTube.