Growing Customer & Revenue Base for Betterment
By
Kayleigh Dormedy
·
1 minute read
The Brief:
Grow the number of new funded accounts and increase brand awareness and consideration through YouTube
The Solution:
Break through in the highly competitive and cluttered financial services space by leveraging Precisify’s contextual and intent based targeting
We targeted key audiences around major life event/changes and segmented by First Time Home Buyers, Family Planners and Financial Planners
The Outcome:
Brand Results:- +13.8% relative lift in awareness
- 64% VTR
- 30% completion rate of 5 minute video
Performance Results:
- 2.5% CTR
- Funded account CPA 27% below goal
“Precisify’s tools allowed us to be more granular with our targeting, ultimately helping us be more confident that we were reaching relevant audiences. The results for our brand and performance campaigns exceeded expectations and we plan to work with Precisify on an ongoing basis”