Precisify & Breville: using shopping affinity data to increase sales volume & improve ROAS

The Brief:

To increase sales, CPA and ROI for Breville’s Juicer ranges as part of their ‘Small moments of brilliance’ campaigns in the UK and USA.

The Solution:

• We A/B tested Precisify Shopping Affinity Data versus Google contextual interest based targeting

• We integrated Amazon shopping affinity data into our proprietary video-level Precisify targeting

• We ran the campaign for two weeks and measured results in conversions and site visits

The Outcome:

• Achieved 3.3x more sales than the Google targeting

• 17% uplift in site sessions vs Google standard keyword targeting

We were able to immediately deliver higher sales, lower CPA and higher ROI compared to standard keyword and audience targeting.