Precisify & Anglian: driving leads with contextual video targeting
By
Kayleigh Dormedy
·
1 minute read
The Brief:
To create more leads and increase sales with homeowners between the ages of 45 and 65.
The Solution:
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Leveraged contextual intelligence to target content about home renovation, home improvement and DIY.
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Expanding culturally to include hobbies relevant to the target demographic, such as cycling, gardening, traveling and golf.
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Added an intent-based targeting strategy to reach in-market consumers for doors and windows.
The Outcome:
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Cost per lead (CPL) 61.51% lower than the benchmark from their previous best performing PPC activity
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61.67% uplift in conversion compared to the control