---
title: Precisify & Onyx:  growing awareness through  contextual YouTube solution
description: Onyx Coffee Labs Grows Awareness Through Precise TV’s Contextual YouTube Solution
---

[Case Studies ](https://insights.precisify.com/case-studies)

# [Precisify & Onyx:  growing awareness through  contextual YouTube solution](https://insights.precisify.com/case-studies/onyx)

 Written by [Kayleigh Dormedy](https://insights.precisify.com/case-studies/author/kayleigh-dormedy) | Aug 29, 2023 1:42:00 PM

## The Brief

With an internationally recognised, award-winning product, Onyx Coffee was ready to scale up marketing. They wanted to level up YouTube to drive results, reaching a target audience of coffee lovers and foodies, with a focus on growing brand awareness for the brand outside of their core geographic market.

## The Solution:

- #### Precisify crafted a strategic, video-level contextual targeting plan to run on coffee, fine dining and cooking videos.
- #### Ran campaigns across  YouTube and Connected TV

## The Outcome:

- Benchmark group (those who didn’t see the ads): 11.88%
- Those who saw the ads: 21.84%
- Relative lift in awareness of +83.89%

 

[View full post](https://insights.precisify.com/case-studies/onyx)

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