---
title: "Precisify & Newfoundland: inspiring travel with YouTube Shorts"
description: Newfoundland & Labrador successfully inspired travel from Ontario through user-generated YouTube Shorts, achieving high engagement and impressive view-through rates.
---

[Case Studies ](https://insights.precisify.com/case-studies)

# [Precisify & Newfoundland: inspiring travel with YouTube Shorts](https://insights.precisify.com/case-studies/newfoundland)

 Written by [Kayleigh Dormedy](https://insights.precisify.com/case-studies/author/kayleigh-dormedy) | Sep 5, 2024 1:20:45 PM

## The Issue: 

Newfoundland & Labrador needed to connect and inspire travel to their region from Ontario, Canada.

## The Solution:

Utilize user generated content to build an authentic connection with potential travelers.

Target YouTube Shorts ads on relevant content to a geo-targeted audience in key Canadian markets.

## The Outcome:

- **4.29% VTR** (1.6x higher than the YouTube Shorts benchmark)
- **2,394,214 impressions **

4.6% of viewers "liked" YouTube Shorts content. 

Ads had a combined 4,775 likes on YouTube. 

[View full post](https://insights.precisify.com/case-studies/newfoundland)

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