Helping ANGEL Secure a Record Breaking $22M Opening Weekend for ‘DAVID’

The Brief:

To complement their reach of parents and grandparents, ANGEL partnered with Precisify as their COPPA-compliant solution to reach children aged 6–13. The strategy for DAVID was built around two key requirements: driving awareness and purchase intent among this young audience and maintaining a geographic focus across 145 US DMAs.

The Solution:

Using Precisify Insights: Kids, we identified creators who resonate most with children aged 6-13.

Precisify deployed COPPA-compliant, video-level contextual targeting across key verticals like Kids' Movies and Gaming, utilizing an accelerated two-week flight to build momentum for opening weekend.

The Outcome:

• #1 Box Office Opening for Kids Movies: Outperformed all other family films in theatres
• +20.69% Relative Lift in Brand Awareness 
• +14.2% Relative in Lift in Purchase Intent 
• 54% Average VTR: Performing 35% above industry benchmarks 
• 50.6M+ total impressions 

“Precisify was a key partner in reaching kids for DAVID. Their ability to authentically engage audiences ages 6–13 helped deliver a standout opening weekend at the box office.”

- Alex Nielsen, ANGEL Vice President of Theatrical Marketing