---
title: "Precisify & Elvie: reducing CPV by 50% vs an in house campaign"
description: Read the PreciseTV Case Study about Elvie Breast Pump and their positive results that boosted populatrity.
---

[Case Studies ](https://insights.precisify.com/case-studies)

# [Precisify & Elvie: reducing CPV by 50% vs an in house campaign](https://insights.precisify.com/case-studies/elvie)

 Written by [Kayleigh Dormedy](https://insights.precisify.com/case-studies/author/kayleigh-dormedy) | Sep 8, 2023 1:42:00 PM

Elvie is on a mission to improve women's lives through smarter technology and turned to Precisify to help drive awareness, consideration and ultimately sales of their innovative femtech products. 

## The Brief:

#### Run two campaigns on mobile, desktop and CTV on YouTube across two markets targeting new and expectant mothers.

#### Campaign one,‘Like a Cow’ had to drive awareness, whilst the second, ‘Catch and Curve’, had to drive consideration and conversion.

## The Solution:

- #### Supervised machine learning to predict the video ad performance for Elvie across millions of potential video placements on YouTube based on social media signals via an API and 5 years of historical campaign data on its platform.
- #### Used a device-centric approach to optimisation, prioritising traffic from viewers who were viewing YouTube content via Mobile Devices, as Mobile devices present a discrete and personal medium for research around breastfeeding and childcare, as well as a practical and compact tool for new mothers.

## The Outcome:

- #### VTR lift of +154.2% vs in house campaign
- #### CPV reduced by 50% vs in house campaign
- #### ROAS of 3.24x
- #### Boosted Elvie’s search popularity +44.7%

 

[View full post](https://insights.precisify.com/case-studies/elvie)

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