---
title: "Driving Desire for Maserati: +86% View-Through Rate in Luxury Brand Safe Campaigns"
description: Boost brand desire for Maserati with an 86% higher view-through rate using luxury-focused, brand-safe campaigns and precise targeting strategies.
---

[Case Studies ](https://insights.precisify.com/case-studies)

# [Driving Desire for Maserati: +86% View-Through Rate in Luxury Brand Safe Campaigns](https://insights.precisify.com/case-studies/driving-desire-for-maserati)

 Written by [Kayleigh Dormedy](https://insights.precisify.com/case-studies/author/kayleigh-dormedy) | Sep 10, 2025 11:09:52 AM

## The Goal: 

Focus exclusively on premium luxury environments, combining awareness and performance campaigns with brand safety at the core

## The Solution:

- High-intent keywords like “Luxury Cars” and “Executives and Investors” were lined up to drive conversions, while aspirational searches such as “Luxury Brands” and “Luxury Lifestyle” were to spark curiosity and build brand desire

- We integrated re-marketing and custom intent data into our proprietary video-level Precisify targeting

The Outcome:

- The overall View-Through Rate (VTR) was** 65.16% (+86.17% higher than the benchmark)**
- Top audience segments for both campaigns:  
  aaa  
    - Awareness: **Luxury Enthusiasts 71% VTR**
    - Performance: **Competitors 72% VTR**
  a
- A total of **363,573 unique users **were reached, with an **average frequency of 2.3 views per user**

                                                 In partnership with

[View full post](https://insights.precisify.com/case-studies/driving-desire-for-maserati)

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