---
title: "Precisify & Anglian: driving leads with contextual video targeting"
description: Read the PreciseTV Case Study about Anglian to understand how contextual video targeting can drive more leads
---

[Case Studies ](https://insights.precisify.com/case-studies)

# [Precisify & Anglian: driving leads with contextual video targeting](https://insights.precisify.com/case-studies/anglian)

 Written by [Kayleigh Dormedy](https://insights.precisify.com/case-studies/author/kayleigh-dormedy) | Aug 27, 2023 1:43:00 PM

## The Brief:

#### To create more leads and increase sales with homeowners between the ages of 45 and 65.

## The Solution:

- #### Leveraged contextual intelligence to target content about home renovation, home improvement and DIY.
- #### Expanding culturally to include hobbies relevant to the target demographic, such as cycling, gardening, traveling and golf.
- #### Added an intent-based targeting strategy to reach in-market consumers for doors and windows. 

## The Outcome:

- #### Cost per lead (CPL) 61.51% lower than the benchmark from their previous best performing PPC activity
- #### 61.67% uplift in conversion compared to the control

[View full post](https://insights.precisify.com/case-studies/anglian)

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